Ledford Jerri L. Search Engine Optimization Bible

Wiley, 2009Understanding SEO
Search Engine Basics
The Theory of Long Tail Search
Creating an SEO Plan
SEO Strategies
Building Your Site for SEO
Keywords and Your Web Site
Pay-per-Click and SEO
Maximizing Pay-per-Click Strategies
ncreasing Keyword Success
Understanding and Using Campaign Targeting
Managing Keyword and Pay-per-Click Campaigns
Keyword Tools and Services
Tagging Your Web Site
The Content Piece of the Puzzle
Using Communities to Improve SEO
Understanding the Role of Links and Linking
Optimizing Search Strategies
Adding Your Site to Directories
Pay-for-Inclusion Services
Robots, Spiders, and Crawlers
The Truth About SEO Spam
Adding Social-Media Optimization
Mobile Search Engine Optimization
Monetizing Traffic As an SEO Strategy
Plugging in to SEO
Automated Optimization
Maintaining SEO
SEO Beyond the Launch
Analyzing Success
Appendices
Appendix A: Optimization for Major Search Engines
Appendix B: Industry Interviews
Appendix C: SEO Software, Tools, and Resources
Appendix D: Worksheets