Wang Jefferson, Nazi George, Maurer Boris, Phadke Amol. The Future Home in the 5G Era. Next generation strategies for hyper-connected living

Kogan Page, 2020 — 195 p. — ISBN 9781789665574, 1789665574.«The Future Home in the 5G Era» looks at new hyper-connected home environments in which devices and apps will work together seamlessly to respond to and anticipate customers' needs, all with maximum security and privacy. Enabled by 5G, AI, and other new technologies such as eSim and edge computing, the Future Home's powerful service ecosystems will be a quantum leap from today's fragmented smart home technology, effectively extending the boundaries of the home even beyond the traditional bounds of the physical, to ultimately make consumers feel 'at home' anywhere. This will create tremendous opportunities for businesses including communication service providers (CSPs), device manufacturers and app developers, as well as those providing services in diverse sectors such as entertainment, health and social care, education, retail, and more.
«The Future Home in the 5G Era» combines original research from Accenture with practical insights and examples, showing how intelligently orchestrated Future Homes can yield economic success for businesses. Written by leaders of strategy and technology consultancy at Accenture, the authors have vast industry experience leading major units of Fortune 500 companies and start-ups.
This book looks at how businesses, especially CSPs, can overcome the challenges and capture the multi-billion-dollar Future Home market by putting strategic emphasis on excellent customer experiences, developing new business models, and turning their organizations into competitively agile platform-based innovators. For business leaders in any sector relevant to the Future Home, this book is an indispensable and value-creating guide.About the authors
Acknowledgements
Introduction: The Future Home in the 5G era and beyond
The Future Home: the hub for hyper-connected living
Roadmaps and capabilities for success in the new home market
Experience-rich home services: still held back by low tech
Data security: the factor putting communications service providers (CSPs) in pole position
Orchestrating data management as a consumer trustee: the holy grail
Overcoming inertia, tech hurdles and entrenched attitudes
A day in the life of a future home
A life with the problems taken care of
At home alone, and out with friends – simultaneously
The ever-present personal assistant and servant
The empty home doing its homework
At home while on the move to work
At work and feeling very much at home
Collapsing distance to maintain contact
Consumer needs in a hyper-connected world
Five megatrends shaping hyper-connected lifestyles
One: The hyper-connection and hyper-personalization of daily life
Two: Millennials and Gen Z, the principal architects of the Future Home
Three: The rapid ageing of society and the desire to age in place
Four: The rise of Do It For Me (DIFM) and the fall of Do It Yourself (DIY)
Five: ‘Alone together’ in the digitized habitat
How people really think and feel about homes – in eight mindsets
Mindset 1: Drone Parents
Mindset 2: Hip-happening Parents
Mindset 3: Savvy Seniors
Mindset 4: Social Grandparents
Mindset 5: Ambience Leaders
Mindset 6: Wired-up Urbanites
Mindset 7: Conscientious Controllers
Mindset 8: Chaotic Creatives
Three key themes
Identity
Spatial revolution
Tech tensions
Takeaways
From use cases to business cases
Life scenario 1: Home life for the Hip-happening Parents
Intelligent assistance with childcare
Hassle-free plug-and-play technology
The home that knows each inhabitant personally
The home health check-up
Taking home with you wherever you go
Fostering family togetherness
Life scenario 2: Advanced healthcare at home
Freeing seniors to age at home
Adapting an old home for new needs
Keeping in touch with a grandparent via technology
Constant health monitoring and maintenance
Takeaways
Turning homes into 5G Future Homes
The limited success so far of connected home tech
Excessive connected home device prices
Impractical set-up procedures
Fragmentation
The weaknesses of Wi-Fi
How 5G can turn the connected home into the Future Home
New spectrum bands create high 5G speeds
5G is more responsive and reliable
5G can connect 10 times more devices than 4G
5G’s congenial enablers
eSIM solves the size problem
Edge computing removes network mileage
Advanced data analytics for cleverer devices
First steps: mastering four challenges
Challenge 1: Getting ecosystems right to lower the cost of Future Home devices
Challenge 2: Leveraging 5G to solve set-up issues
Challenge 3: Using 5G to solve the fragmented connectivity issues of today’s homes
Challenge 4: Uniting information pools and granting access for the greater good
Takeaways
Privacy and security: two separate challenges of the 5G Future Home
The paradox of the Future Home: protecting data that must also be shared
Data sharing in today’s connected homes
Three touchpoints for CSPs to deal with data safety successfully
Cross-industry security certification for connected devices
Continuous and perpetual monitoring
Sowing customer trust and loyalty among the young
CSPs’ strong starting point on data safety
Takeaways
The rise of the connected living ecosystem builder
Who should be the guiding hand? Three reasons why CSPs are in pole position
Old trust yields new trust
Customer care experience
Mission-critical infrastructure
Breaking up the CSP value chain to unlock the Future Home: six areas and six imperatives
One: Reinvent the front office digitally
Two: Reinvent the back office
Three: Train and equip your talent for the future CSP
Four: Kick-start rapid-fire product development
Five: Revamp your technology platforms
Six: Activate a pervasive connectivity layer
Takeaways
Emerging business models for the future home
The limited return for CSPs of conventional home services
Voice-controlled platform devices: leading the way to the Future Home
How multi-sided platforms will disrupt vertical integration
Seeking service relevance for the end user within ecosystems
Conquering new control points as a data gatekeeper
Justifying data control through excellent user experience
The platform need for partnerships and alliances
Why individual connected home apps are not enough
The protracted game of aligning platform partner incentives
How basic services can attract new ecosystem partners
Takeaways
Creating incentives for the Future Home ecosystem
The Future Home as pre-emptive multi-tasker
Five properties for an effective Future Home
How data silos kill viable ecosystems and good user experience
Breaking down data silos for the home: a brief history
The potential of universal translation platforms
The universal blueprint for Future Home platforms
Why the platform core should be open to everybody
Build it and they will come
How CSPs can lead the way to the Future Home
Takeaways
The road to the Future Home
Life closely intertwined with technology
The socio-demographic megatrends shaping hyper-connected lifestyles
The great variety of specific use cases
Fragmentation: the barrier to development of the Future Home
5G: the connectivity game changer
The need to build consumer trust via the strongest possible security, privacy and ethics
Future Home orchestrators and gatekeepers: CSPs reloaded
A necessary shift in business model
Attracting partners to attract consumers
Breaking down data silos to benefit both users and ecosystem players
CSPs at the crossroads
Takeaways at a glance
Glossary of terms
Endnotes
Index