Praninskas Jean. Trade Name Creation: Processes and Patterns

De Gruyter Mouton, 1968. — 115 p.We learned that the term trade name is a somewhat generic one, which is used to refer to any name created for the specific purpose of furthering trade. Thus a trade name may be a product name, a brand name, a "line" (a sub-category of brand) name, or the name of a business establishment, large or small, incorporated or unincorporated. All of these types occur in the corpus and indeed it would be impossible to sort them out entirely, and fruitless to try, since by the linguistic process of extension the name of a successful product often becomes the name of a whole line of similar or related products. Nor is the opposite phenomenon unknown. There are several instances on record of a corporation changing its name to the name of one of its successful products.