Malyuga Elena N., Orlova Svetlana N. Linguistic Pragmatics of Intercultural Professional and Business Communication

Springer, 2017. — 145 p.This monograph presents the results of the authors’ research dealing with the evolution of the cognitive discursive approach to the issues of intercultural professional and business communication (IPBC), as well as the linguistic and extralinguistic aspects of professional communication, and the oral and written forms of IPBC.
The authors proceed from the assumption that IPBC can only be effective provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to keep up professional business interaction.
Today, a person’s national and cultural identity evidently affects the efficiency of IPBC he or she is involved in, and so linguistic self-awareness stemming from the specifics of people’s cultural identity has recently been exposed to detailed analysis.
Besides, IPBC is an integral part of people’s professional culture which underlies efficient business collaboration. In many countries around the globe, this area of research is currently evolving as the so-called ‘theory of communication’. The framework of IPBC research covers a wide range of communication issues affecting various domains, such as religion, society, ethnicity, education, and many more.
Studies have confirmed that the efficiency of IPBC depends on much more than just language skills. Alongside this, one has to abide by the rules of speech etiquette, make proper use of both verbal and non-verbal means of communication, and exhibit awareness of the multicultural and multilingual environment.
With this consideration in mind, we argue that intercultural professional and business discourse (IPBD) (both oral and written) still calls for a more detailed consideration, as we need to explore the various aspects of speech behaviour typical of the representatives of different nationalities from the perspective of functional pragmatics, and review some relevant theoretical issues.
This monograph also addresses the notion of linguistic manipulation and strategic planning as integral components of IPBC.