Transl. from the French: Richard Howard. — Basil Blackwell Ltd., 1988. — 294 p. — ISBN 0-631-16244-5.
Most of these essays were written between 1963 and 1973 and constitute either the elements of the semiotic discipline or the analysis of texts — ranging from the Bible to advertising — in order to determine the site of possible meanings in narratives. Intent on discovering signification's importance in art as well as life, Barthes sets up a rigorous system and puts it to work.
Introduction: The Semiological Adventure
ElementsThe Old Rhetoric: an aide-memoire
Introduction to the Structural Analysis of Narratives
The Sequences of Actions
DomainsSaussure, the Sign, Democracy
The Kitchen of Meaning
Sociology and Socio-Iogic
The Advertising Message
Semantics of the Object
Semiology and Urbanism
Semiology and Medicine
AnalysesThe Structural Analysis of Narrative: Apropos of Acts 10-11
Wrestling with the Angel: Textual Analysis of Genesis 32:23-33
Textual Analysis of a Tale by Edgar Allan Poe
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