Jurin Suzana, Kriskovic Arijana. Texts and Their Usage Through Text Linguistic and Cognitive Linguistic Analysis

Faculty of Humanities and Social Sciences. — Rijeka, 2017. — 148 p. — ISBN: 978-953-7975-59-3.This book is designed for students who are interested in linguistic studies. The book focuses on the analysis of specific communication situations such as communication with text genres used in specific organizational settings in order to achieve particular corporate or institutional goals.The aim of this monograph is to present the main approaches in text research, the linguistic concept of the text in contemporary social domains, and the role of these texts in the process of contemporary communication. This monograph is intended for the scientific and professional audience, specifically students, linguists and anglicists. The authors view the text as a theoretical construct, but also as a communication phenomenon in which the information, during the process of linguistic understanding, is converted into endless usable values, and it becomes a reality for the sender and receiver of the transmitted message. Texts are always a result of a certain social context, which is reflected both in their content and in the standard models of communication.
Text linguistics and business communicology, as markedly dialectical theoretical and practical scientific disciplines, start from the existing historical practice of verbal communication and establish modern communication practices and strategies of effective business communication. In this regard, the present publication provides a significant and valuable contribution to the development and research of text linguistics, as well as business communication, because it shows its interdisciplinary nature which opens new scientific and practical possibilities at all levels of global, regional and local communication.