Yale University Press, 1986. — 156 p. — ISBN: 9780300037418, ASIN 0300037414.
When oral culture becomes literate, in wht way does human consciousness itself change? And how does the new form of communication affect the content and meaning of texts? In this book, one of the most original and penetrating thinkers in Greek studies describes the transformation from orality to literacy in classical times and reflects upon its continued meaning for us today.