Bowcher Wendy L. (Editor). Multimodal Texts from Around the World: Cultural and Linguistic Insights

Palgrave Macmillan, 2012. — xvi, 330 pages. — ISBN: 978-0-230-35534-7.A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.Africa and the Middle East
Multimodality in Òkó Folktale Discourse and its Sociosemiotic Purposes
Schematic Representations in Election Advertisements in Jordan
Europe
Multimodal Text Analysis of Three Modern Greek
Printed Advertisements Employing the Persuasive Modes of Ethos, Logosand Pathos
The Localisation of Advertising Print Media as a Multimodal Process
‘Glocalisation’: Exploring the Dialectic between the Local and the Global
Alcohol Advertising in Aeroflot
Asia and Oceania
‘In India, nobody wants to be dark’: Interpreting the Fairness Ideology through Intersemiotic Complementarity
A Multisemiotic Analysis of a Chinese Long Scroll Painting
Multimodality in Japanese Anti-war Placards
Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets
North and South America
Multilingual California: Spanish in the Market
A Comparative Study of Brazilian and British Images of the Black Body