Richardson Kay. Internet Discourse and Health Debates

Palgrave Macmillan, 2005. — viii,235 pages. — ISBN: 1–4039–1483–4.The research presented in this book looks at the internet and asks how people and organizations use it to communicate with one another about health risks. It is particularly concerned with forms of online communication that are public (that is, not formally restricted in any way to particular groups of people). Public communication does not begin and end with the internet. Where the internet goes now, the mass media have gone before, and continue to go. But public communication in the age of the internet is not what it used to be and it is important to set up some lines of enquiry to find out how it has changed and is still changing. The present book offers one such line of enquiry.