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Cook Guy. Applied Linguistics

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Cook Guy. Applied Linguistics
Oxford University Press, 2003. — 126 p. — (Oxford Introductions to Language Study). — ISBN13: 9780-19-437598-6.
Applied Linguistics investigates real-world problems involving language. As such it has the difficult task of mediating between academic expertise and lived experience, attempting to reconcile opposed interests and perspectives. This clearly written introduction provides a concise but comprehensive overview of the most pressing and controversial issues surrounding contemporary language use today, including intercultural communication, political persuasion, new technologies, the growth of English, language in education, and foreign language teaching and learning.
Applied linguistics
Prescribing and describing: popular and academic views of ‘correctness’
Languages in the contemporary world
English Language Teaching (ELT)
Language and communication
Context and culture
Persuasion and poetics; rhetoric and resistance
Past, present, and future directions
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